About This Webinar
Adam Heidebrink-Bruno, FLCC digital content specialist, hosts this webinar titled “The Virtual Roundtable: Building Perspective with AI Personas.” He explores a creative way to use generative AI for project planning and strategic thinking.
AI personas can give quick feedback without the time, cost or scheduling challenges of recruiting a real focus group. They also let users explore many viewpoints at once and test ideas early, before sharing them with real people.
Adam demonstrates how a simulated focus group can provide feedback on a complex topic. Participants will learn how to create personas that represent stakeholder positions relevant to a project. They will also learn how to identify bias and blind spots to promote more inclusive decision-making.
What We Covered
Personas as Strategic Tools: AI personas are fictional representations of target audiences built from market research. They allow professionals to "put a face" to statistics, helping them imagine how different people might perceive a product, message, or policy decision in real-time.
The CORE Prompting Framework: The CORE Prompting Framework: To create high-quality personas, the speaker recommends the "CORE" method: providing Context (the task), Constraints (the scope), and specifying the Output (format). Once the initial response is generated, users should Refine and Evaluate the results through a continuous conversation.
Deep Research for Nuance: Deep Research for Nuance: Using "deep research" or "web browsing" features in AI tools is critical for persona development. This ensures the AI pulls from actual market reports and up-to-date data rather than relying solely on its pre-trained general knowledge, leading to more realistic and cited stakeholder profiles.
The "Human in the Loop" Necessity: The "Human in the Loop" Necessity: AI-generated personas should never replace real human research or expert judgment. The speaker emphasizes that users must validate AI outputs against their own professional expertise and independent data to ensure the personas are accurate and do not fall into flat stereotypes or caricatures.